Watch Design
LWD is a complete watch design studio. From original watch design to brand development, manufacturing solutions and promotional content. We're here to make your watch brand the best it can be.Learn about our full range of services and what's included with pricing examples.
Watch designer
ADVISOR | WATCH DESIGNER
"My name's Oliver Gallaugher. I’m a watch designer who began a journey into watch design with the dream of creating my own brand. After a decade of developing my ideas, working with watchmakers and manufacturers around the world, I launched 'O.G' in 2023 - a watch brand creating high-end watches that showcase original design, attentional to fine detail, decoration and theme.From original watch design to manufacturing and beyond, I created LWD to be an all-in-one solution for enthusiasts and brands".
featured in
Magazines | online articles | videos
O.G has been featured in the following publications and channels below. As one of our services we can create a press release and media kit for you that will present your watches in a clear and professional way to watch media.
Concept Design
Manufacturing
3D Photography
More -
A COMPLETE SOLUTION
Our services provide you with everything necessary to start or take your current watch brand to the next level. If you're looking for a watch designer, work with an acomplished team that will deliver stunning watch designs with incredible 4k resolution images, animations and more, we can do it all!
SERVICES & pricing
WATCH Design
Work with a watch designer who has built and launched a successful high-end brand. Our team will create your original watch design according to your specifications and target market/price. Here's what's included:
1 page of simple concept sketches.
Movement selection.
Target specifications list.
2D renders (front, back, side views).
From £1800
Delivery | 15-30 days
Manufacturing
Once you have your watch design and base specifications we can move on to the technical development, creating the files that your manufacturer will use to prototype and produce your watches. Here's what's included:
Technical drawings (blueprints).
3D CAD file.
Manufacturer recommendation.
From £1800
Delivery | 15-20 days
3D PHOTOGRAPHY
Captivate your customers using professional, photo-realistic images that capture and present your watch's design and features in incredible detail.
Includes texturing and lighting set up.From £800 (3 angles)From £1200 (9 angles)
Delivery | 15-20 days
3D ANIMATION
Wow your customers with standout video animations and take your watch brand and watches to the next level! Perfect for your website and promotional content, including short-form Reels/TikTok videos.
From £800 (10 seconds)From £1600 (30 seconds)
Delivery | 20-30 days
Branding
You've got your design but what about your story? Branding is much more than a logo. It's how you communicate who you are to your customers.We'll present your watch brand in the best way, creating a brand starter kit that includes the following:
A concise description of your brand - what it's about and what makes it special.
Typography: x2 font types for titles and text.
Colour pallet: 3-4 PANTONE® colours that identify your brand.
A main logo.
An icon logo.
From £1800
Delivery | 15-20 days
WATCH MOVEMENT DESIGN
Customise an existing movement or develop an entirely new one, built around your watch's aesthetic, function and features. Options will depend on the supplier's capabilities. Get in touch to find out more.
Existing movement design customisation from £1800
Delivery | 15-30 days
New movement development - please contact
PRESS RELEASE
If you want your watches to be featured by watch media you'll need to send them a professional and compelling press release about your brand and watches. Our approach has secured features with some of the watch industry's biggest media publications like WatchFinder&Co, WatchTime Magazine, Europa Star, Time + Tide, Worn & Wound and more!
From £1500
Delivery | 15-20 days
Consulting
Perhaps you would like a second opinion on a watch design, manufacturing recommendations or clarity on what direction to take. We can arrange a call to go over any specific questions you might have and work through them together.If you would like more frequent and spontaneous interaction with tasks requiring faster contribution and longer involvement we can also provide ongoing support.
1 hour £200
Delivery | 1-3 days
TAILORED FOR YOU
Your project is unique, so pricing is based on which services you require and the complexity of what you want to achieve. We're pleased to offer you a 5% price reduction on each additional service you purchase together.For example:1. Watch Design package.2. Watch Manufacturing package (5% discount).3. Branding package (5% discount).Send us a message to receive a custom quotation. We look forward to speaking with you.
Articles & RESOURCES
Advice on starting an independent watch brand from three founders
Things to Consider - Design, Pricing, Marketing and Beyond
DOWNLOADS
Movement Manufacturer list
(coming soon)
HIGH-END LOW MOQ Manufacturer list
(coming soon)
COST efficient
LAUNCH STRATEGY
(coming soon)
How to Start a Watch Brand. Design, Pricing, Marketing and Beyond
Have you ever considered creating your own watch brand? In this article post we'll share the steps you can take to make your watch dream a reality.
According to Statista.com, revenue in the Luxury Watch market amounted to US$72.97bn in 2024.Watches have really made the move from being merely a functional piece of jewellery to become a must-have fashion accessory, with sales soaring.During their fairly short history, watches have made a huge leap from clockwork, to vibrating quartz crystals and ultimately to digital displays. With watches evolving constantly, let us help you with 5 simple tips on how to start a watch brand.If you need any further advice we're always happy to help, so just get in touch.
First Things FirstBefore launching any new business make sure you have a clear business plan and have done some basic research before you invest into your watch idea.1. Plan Your BusinessIt is essential for the success of any new entrepreneur looking to start a watch brand to make sure you have a clear plan before you begin to invest, and consider how you intend to move forward with your business in the all-important startup period. A few important topics to consider are:
What are the initial costs?
Who is your target market?
Where will you sell your watches?
Making sure you fix your budget is essential before you launch your watch brand. Deciding on your audience is also important - to help you choose which kind of watch styles you’ll be looking at promoting or stocking.For instance, are you looking at a sports watch design, a special luxury watch design for women or luxury watch design for men, or maybe all of them, or perhaps another new type of luxury watch you’re considering?Will you be looking to operate purely online or in a physical location? This will be a defining consideration of your start-up costs stage. Generally if you are selling very expensive watches you'll want to have them in a physical store, as customers will desire a more hands-on experience before agreeing to purchase them. More affordable watches are great for e-commerce and setting up your own website for your watch brand is easier then ever.Take a look below at some top tips to start your watch company.
Make sure you apply for any licenses and registrations required when starting a new business.
Your marketing should be initiated well before your business opening launch date. This will help you build up fans, get the attention of buyers and help you to build in a ‘need’ for your potential customers. Think about pre-orders and exclusive mailing lists.
Your watches should be unique, and of great quality. Offering your customers something a little different from the kinds of simple/generic watches already available is a good way to stand out and get people's attention.
Make sure you work with a watch designer who understands your brand and the kind of watch you want to create.
Once you have the basics in place, it’s time to look into your brand identity and how you appear to your target audience.2. Define Your BrandFinding a unique style is very important if you want to set your watch company apart from the competition. Take a look below at a few simple steps to create a compelling brand.
Create your brand’s story - perhaps there is some history linking to your idea.
Decide on a name which compliments your brand’s ethos and values.
Give some thought to how your watches provide customers with good value. People want to believe they are getting a fair or good deal. This will give you more respect from customers and watch critics.
Spend some time creating engaging product descriptions, they help spark your customers imagination and desire.
Use professional high-quality images to tell your brand story and present your timepieces. Perception is everything.
3. Price Point and Market ResearchDeciding on your price point will be based on a number of factors and it’s important to look at your overall costs. To calculate your price point, decide on your overall revenue target, then factor in any marketing and production costs to arrive at a price point that is fair to charge your customers. Remember the luxury watch market demands quality craftsmanship and expertise and are not easily fooled by a below-par product.Before you decide on your customer base, it’s essential you conduct market research to fully understand your audience. Here are a few tips on how to make sure you have market research covered.
Customer profiling - make sure you think clearly about your customers perspective in relation to your business idea. For instance. How old are they? Where do they live? What kind of hobbies and interests do they have?
Competitor analysis - how can you learn from other successful watch brands?
Customer surveys - the classic way to find out what you need to know about your customers. Maybe offer a discount code to thank them for their time.
4. Bringing Your Vision to LifeAt LWD we’ll support your watch brand from the very first sketches, to the manufacturing and marketing of your watches.We'll start with sketching out some initial ideas for the watch you want to create - focusing on its shape, colours, movement and special details. When you're happy with your watch design we will build it into 2D images, to give you a clear understanding of how your watch will look when it is made. The next step is to create the watch in a 3D CAD file that can be used by manufacturers to produce and prototype your watch before it goes into production.Watch designers usually only work on just the watch design. I prefer to take a more involved approach and am happy to help with all aspects of your brand. For a full list of our services just click here:
Customer profiling - make sure you think clearly about your customers perspective in relation to your business idea. For instance. How old are they? Where do they live? What kind of hobbies and interests do they have?
Competitor analysis - how can you learn from other successful watch brands?
Customer surveys - the classic way to find out what you need to know about your customers. Maybe offer money off vouchers to thank them for their time.
5. Take Your Watch to MarketOnce you’ve worked with a watch designer who can create stunning original watches to compliment your new watch brand, you need to take it to market.Setting up Your StoreThere are a number of different ways of selling watches. You can either opt for an online-only presence and sell your watches using quality close up images, 3d photography and video animation.Sell from a physical location via jewellery/watch stores. Or finally, some watch brands sell only at trade shows, expos and fairs. You may decide to have more than one avenue or platform, to sell your brands watches.Social MediaUsing high-quality photography of your watches and promoting them through a variety of platforms such as Facebook, Instagram and Pinterest will help grow your audience and allow them to engage with your brand.CrowdfundingPopular platforms like Indiegogo and Kickstarter can be fantastic springboards to help launch your watch brand. Raising the start ups costs to fund your dream watch brand has never been easier.ConclusionAt luxurywatchdesign.com my aim is always to help you with your vision, by designing beautiful, elegant and bespoke watches perfect for your watch or jewellery brand.I have the necessary expertise and skills to design your new, stand-out watch, and also assist you on your watch start-up journey. With many years of experience designing original and exciting watches I'm here to help your project succeed.Send us a message about your watch idea or any of the above topics above. We'd love to work with you to develop your special watch brand and watches!LWD
ABOUT
LWD is a team of Watch Designers, Engineers and 3d Artists with a unique combination of experience in watch design, watch manufacturing, 3d CAD modelling, 3d photography and animation and branding. LWD can also recommend manufacturers and watchmakers who can build your watches, and share a winning approach to get your brand featured in watch media.Send us a message today and let's make your watch project a big success!